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Domainer glossary of terms

BACKORDER
Also known as Domain Name Backorder. A backorder is a service that attempts to register an expiring domain name the moment it becomes available (after it's deleted by the registry).

ccTLD
An acronym for Country Code Top Level Domain. It's a two character TLD used for a country (examples of ccTLDs include .ca, .uk, and .de).

CPC
See PPC.

DOMAINER
A domainer is someone who buys, sells, and develops domain names in a manner similar to real estate investors.

DROP
The term "drop" is synonymous with "expires" when referring to a domain name (a domain name "drops" when it expires and becomes available for registration by the general public).

EXPIRED DOMAIN NAME
A domain name that has not been renewed by the owner, or has become unusable by the owner, and is scheduled for deletion within the next 30 days. Also refers to domain names that have already expired and are therefore available for registration by the general public.

gTLD
An acronym for Generic Top Level Domain. It's a three or more character TLD which is meant primarily for organizations (examples of ccTLDs include .com, .net, .org, and .info).

GOOGLE PAGERANK
Google PageRank is a ranking system developed by Google to determine the quality and popularity of websites and web pages. The ranking system goes from 0 to 10, with the highest possible ranking being 10. A web page with a higher rank will generally appear higher in Google's search results than a web page with a lower rank. Visit the Google website for a more detailed explanation.

ICANN
An acronym for Internet Corporation for Assigned Names and Numbers. ICANN has authority over gTLDs and is responsible for their coordination (examples of gTLDs include .com, .net, and .org). ICANN does not have authority over ccTLDs. Visit the ICANN website for more information.

INBOUND LINK
See Inlink.

INLINK
Also known as Inbound Link. An inlink is a link located on an external website that links to a separate domain name. For example, if there are 10 links located on external websites linking to abcwidgets.com, then abcwidgets.com would have 10 inlinks.

LL.COM | LLL.com | LLLL.com
An acronym used to describe a domain name's length and the types of characters it contains. The letter L is an acronym for Letter. For example, LL.com would be a domain with two letters, like ab.com. The letter L is often combined with the letter N, which is an acronym for Number. So NLL.com would be a domain with a number, followed by two letters, like 8ab.com.

NETWORK INFORMATION CENTRE (NIC)
See Registry.

PAGERANK
See Google PageRank.

PENDINGDELETE
Also known as Pending Delete. This is one of the nine domain name statuses defined by ICANN. A domain name with this status is scheduled for deletion in the next 6 days, and cannot be restored by the original owner.

PPC
An acronym for Pay-Per-Click. A marketing system on the Web in which the advertiser pays each time the user clicks on its advertisement.

PRE-RELEASE
An expiring domain name that can only be purchased from the domain name's registrar through an open auction. Typically when a domain name is not renewed by its owner, the registrar requests it be deleted by the registry, after which it becomes available for registration by the general public. For pre-release domain names, the registrar does not do this, but instead maintains control of the domain name for the purposes of resale.

REDEMPTIONPERIOD
Also known as Redemption Period. This is one of the nine domain name statuses defined by ICANN. A domain name with this status is scheduled for deletion in the next 30 days, assuming the original owner does not restore it.

REGISTRAR
A domain name registrar is a company accredited, either by ICANN, by a national ccTLD authority, or both, to register Internet domain names. A user cannot register and manage their own domain name info, it must be done through a registrar. A registrar is different than a registry.

REGISTRY
Also known as Network Information Centre (NIC). A domain name registry is part of the Domain Name System (DNS) of the Internet which converts domain names to IP addresses. Some registries are government departments, some are co-operatives, some are not-for-profit companies, and some are commercial organisations. Although some registries sell domain names directly to the public, the majority of them rely solely on registrars.

TLD
An acronym for Top Level Domain. Also known as Domain Extension. An Internet domain name consists of the domain and the TLD. For example, with abcwidgets.com, "abcwidgets" is the domain, and ".com" is the TLD.

SEO
An acronym for Search Engine Optimization. SEO includes structuring a website's html code, navigation, and content in such a way to obtain the best position on a SERP. It also includes the the generation of inlinks to a website.

SERP
An acronym for Search Engine Results Page. This is the page of results a search engine displays when a user performs a search.

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Last Updated: May 11, 2007

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